40 Advertising Quotes About Honesty, Content, and Creativity

40 Advertising Quotes About Honesty, Content, and Creativity40 Advertising Quotes About Honesty, Content, and CreativityIt is tempting to think that old quotes from advertising industry giants like Bill Bernbach or David Oglivy may no longer be of use in the age of social media and online advertising. But a glance at some of their more famous sayings quickly reveals that while the medium has changed, the power of the message remains. Advertising Quotes onHonesty There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of geschftlicher umgang faster. -Jerry Della Femina The most powerful element in advertising is the truth. -Bill Bernbach Facts are irrelevant. What matters is what the consumer believes. -Seth Godin I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. -Leo Burnett Telling lies does not work in advertising. -Tim Bell Thats the kind of ad I like, facts, facts, facts. - Samuel Goldwyn Our job is to bring the dead facts to life. -Bill Bernbach The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. -Leo Burnett The worst thing for a brand is to have a kind of false part of who they are exposed out there. -Lee Clow Certainly, it seems true enough that theres a good deal of irony in the world ... I mean, if you live in a world full of politicians and advertising, theres obviously a lot of deception. -Kenneth Koch Never write an advertisement which you wouldnt want your own family to read. You wouldnt tell lies to your own wife. Dont tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out. -David Ogilvy The advertisement is the most truthful part of a newspaper. -Thomas Jefferson Advertising Quotes on Content What really decides consumers to buy or not to buy is the content of your advertising, not its form. -David Ogilvy A good advertisement is one which sells the product without drawing attention to itself. -David Ogilvy Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. -Leo Burnett We want consumers to say, Thats a hell of a product instead of, Thats a hell of an ad. -Leo Burnett The more informative your advertising, the more persuasive it will be. -David Ogilvy What you say in advertising is more important than how you say it. -David Ogilvy Lets say you have $1 million tied up in your little company and suddenly your advertising isnt working and sales are going down. And everything depends on it. Your future depends on it, your familys future depends on it, other peoples families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and departure moving up?-Rosser Reeves Dont tell me how good you make it tell me how good it makes me when I use it. -Leo Burnett An ad is finished only when you no longer can find a single element to remove. -Robert Fleege On the average, five times as many people read the headlines as read the body copy. -David Ogilvy If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. -Leo Burnett If youre trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. -David Ogilvy I dont know how to speak to everybody, only to somebody. -Howard Gossage You have to be daring and make something that doesnt look like anybody else. -Lee Clow It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. -David Ogilvy Think like a w ise man but communicate in the language of the people -William Butler Yeats Advertising Quotes on Creativity Advertising is the ability to sense, interpret ... to put the very heart throbs of a business into type, paper, and ink. -Leo Burnett Creativity is like washing a pig. Its messy. It has no rules. No clear beginning, middle or end. Its kind of a pain in the ass, and when youre done, youre not sure if the pig is really clean or even why you were washing a pig in the first place. -Luke Sullivan Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires. -George Lois Creativity and innovation are about finding unexpected solutions to obvious problems, or finding obvious solutions to unexpected problems. -Rei Inamoto If it doesnt sell, it isnt creative. -David Ogilvy There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules ... but theres one little rub. They forget that adverti sing is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.-William Bernbach I dont know the rules of grammar ... If youre trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. -David Ogilvy An idea can turn to dust or magic, depending on the talent that rubs against it. -Bill Bernbach To swear off making mistakes is very easy. All you have to do is to swear off having ideas. -Leo Burnett In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. -David Ogilvy Ive learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. -Leo Burnett Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. -David Ogilvy

Managing an Underperforming Employee

Managing an Underperforming EmployeeManaging an Underperforming EmployeeThink of your office as a rowing crew. As the office coxswain, or rolle in command, its your responsibility to identify underperforming employees on your boat and help them out of their slump. After all, it takes multiple oars to reach the finish line. When any member fails to pull his or her weight, it drags down the entire kollektivs performance.The next time you feel your team going adrift because of an underperforming employee, try these five steps to turn things around and boost productivity.1. Address the problem immediatelyApproach an underperforming employee immediately so you can discuss the poor performance and set a corrective course ASAP. But you need to be tactful. You dont want to launch right into a list of things the administrative professional is doing wrong. Otherwise, your employee will become defensive right away and tune you out. When it comes to this initial conversation, the more constructi ve your criticism is, the better.Explain that you have observed a decline in work quality and ask if theres something going on. Listen for cues about interpersonal conflicts that might be hindering the worker. Perhaps he or she feel further training is needed to perform well in the role. Or there may be issues outside of work. Make sure you reiterate, and that the person grasps, the full scope of their responsibilities and expectations for the position. 2. Set goalsA real leader (and a good boss) will give the underperforming employee the opportunity to turn his or her poor performance around. Work with the admin to develop a work-improvement plan. The key is to create the plan together - he or she must be as invested in improving the situation as you are.Your job as a manager is to identify resources, tools and support that are available to help the worker turn the corner. This could include software, professional training or guided mentorship from a more experienced member of the team.Also be sure to set a timeframe for improvement. Its critical you make it clear when you expect to see a change in performance. 3. Provide feedbackIts up to you to assess progress on the performance-improvement plan. Set aside time for regular check-ins with the administrative professional to provide feedback on what the underperforming employee is doing well and what he or she must mucksmuschenstill do differently, especially in light of the timeframe you have set. Ask about challenges or hurdles the person might be facing and what support you can offer. Document these sessions for your records letting a staff member know youre doing so will show him or her that you take improvement seriously.4. Reward improvementEncouragement goes a long way toward inspiring improvement. If you notice an underperforming employee making a concerted effort to take different approaches to his or her work and signs of steady improvement, acknowledge it.A simple good job can be all thats needed t o help your worker remain on the right track. Remember, your job is not to frighten the struggling team member but rather to provide incentive and guidance to improve.5. Know when to let goIf the admins performance is still lacking after providing multiple opportunities to make improvements, and having a documented improvement plan in place, its probably time to parte ways. Knowing when to make this call can be difficult, but its an essential duty of every effective manager.

Pity the Educated Man for He Shall Be Remorseful

Pity the Educated Man for He Shall Be RemorsefulPity the Educated Man for He Shall Be RemorsefulNew research on regret tells us about the causes of our biggest sorrows. In order of anguish, we regret things related to romance, then family, education, career, finance and parenting. Those are the top six sources of regret. Turns out the more educated people are, the more likely they are to feel pangs of remorse.Women, who tend to value social relationships more than men, have more regrets of love (romance, family) compared to men. Conversely, men were more likely to have work-related (career, education) regrets. Those who lack either higher education or a romantic relationship hold the most regrets in precisely these areas.Americans with high levels of education had the most career-related regrets. Apparently, the more education obtained, the more acute may be the sensitivity to aspiration and fulfillment. Moreover, the youngest and least-educated people in our sample, who most likely possess the greatest capability of fixing their regrets, were indeed the most likely to provide fixable regrets.via MindhacksPhoto credit Kellogg School of Management

Bringing the Power of Movies to the Conference Room (With and Without Video)

Bringing the Power of Movies to the Conference Room (With and Without Video) Bringing the Power of Movies to the Conference Room (With and Without Video) When it comes to attracting, training, motivating, and unifying employees, mora and mora companies are using a powerful new tool. Its not a new technology. Rather, its a technique based on something we already know and love movies.Weve all experienced how powerful movies are. In seconds, they can make even the fruchtwein distant planet feel real. Their heroes teach and inspire us. The moments they create move us, shape our opinions, and rally us together. Thats why companies are increasingly using videos and movie-style storytelling to harness that speed and power for internal communication and presentations. Here are just a few examples of how theyre doing itRecruitmentWhen youre courting new employees, a movie that positions your company as a strategic leader headed for bigger things can be especially attractive. It also doesnt hurt to show how fun your employees are. Even more persuasive is presenting your people as colleagues your prospects can look up to. A short movie can do that for you and bring out the true personality of your company to new prospects. Rallying New and Current Employees Around the MissionWhen starting a new job, most employees are handed a stack of decks that leave them completely lost. What if, instead, you show new hires a dynamic five-minute movie telling the companys story, mission, and strategy? New hires will be excited, retain more, and start contributing right away. If you include stories of real customers and get the companys leaders on camera, your film can also breathe life into the companys mission in ways no written statement can achieve.PresentationsEven without video, the way movies tell stories is actually a surprisingly good fit for corporate execs.Movie storytelling is built on the same principles they are currently seeking in presentations being simple, quick, vi sual, and powerful.Using the Screenwriter Approach toSimplifyScreenwriters are able to write so quickly because they start with three key scenes, then build the rest of the movie around them. You can do the same thing Decide which three things in your presentation are most important to your stakeholders and emphasize those. Youll find this method makes it easier to write your presentation, and because youre emphasizing just three keys, youll be able to choose what people remember. Think about what would happen if you tried to evenly emphasize 10 different pointsUsing the Directors Approach to Make It Quick, Real, and RelevantEvery slide, even a data point or chart, is about something. That means it can be described as a scene, with characters, a setting, and action. Describing your slides in these terms will make it much easier for your stakeholders to grasp the main ideas because you will give them something to relate to.One good way to find the scene in your slide or chart is with two words you use all the time For example. Look at your data point, and then say, For example This will immediately put characters, a setting, and action in your head. Then, if you make it visual, youll make your point even more quickly and put everyone on the same page because they will all see it the same way.When You Really Need to Hit It Out of the Park, Make It PowerfulFor the everyday presentation, being simple and relevant is often enough. However, when the stakes are especially high, you can take it up a level and truly move your stakeholders with movies that start with an emotional arc.The emotional archolds us in our seats, makes us love and remember movies, and floods our brains with two amazing hormones cortisol, which makes us focus, and oxytocin, which opens us up to new ideas and inspires us.You can spark these two hormones with an arc Ive seen work time and time again in corporations establish urgency, build desirefor your idea, and finish by evoking confidence. T hat arc will take your stakeholders through an emotional journey of we need to do this, we want to do this, and we can do this all of which will build support for your insights and ideas.Those are just a few of the movie-style strategies companies are using today. There are many, many more. None of these strategies are all that difficult to implement, and they can all make a huge difference in your ability to connect, communicate, and inspire.Ted Frank is the author of Get to the Heart. As a story strategist at Backstories Studio, he uses movie-style storytelling to help people make their presentations quicker, more visual, and more emotionally effective.

Long-Lasting Wireless Brain Implants

Long-Lasting Wireless Brain Implants Long-Lasting Wireless Brain Implants Long-Lasting Wireless Brain ImplantsIn the spring of 2013, inspiration came to Michel Maharbiz while he stood in a parking lot. Why not use ultrasound to power implantable devices, record and communicate brain activity, and, potentially, to stimulate nerves within the human body?By that summer, his team at the University of California Berkeley had published a paper depicting, mathematically, how the tiny devices would operate. By August 2016, theyd built the dust-sized wireless sensors, implanted them in rats muscles and peripheral nerves, and published their brain dust research findings in the journal Neuron.Brain implants are used for those with Parkinsons disease, epilepsy, or clinical depression. Theyre also being studied to help those who have suffered a stroke or head injury. Implants within the spinal cord to stimulate nerves help with chronic pain and for issues like sleep apnea. Other implants stimulat e the muscles to allow them to operate.In the future, a patient with a neural implant may be able to use a prosthetic limb in the ways humans do their natural limbs without thinking consciously about how they want the arm or leg to move.The sensor, 3 mm long and 11 mm in cross section, is powered by ultrasound. Image UC BerkeleyBefore his sudden inspiration, Maharbiz had been toying with a problem that has long dogged neural technology researchers. Conventional implants used to record brain activity or stimulate nerves are presently comprised of long, thin wires topped with electrodes and connected at sites within and outside the body. The wired implants literally emanate from the patient, says Maharbiz, an associate professor of electrical engineering and computer sciences at the University of California Berkeley.Whats more, they quit functioning after about five or six years, with some failing much earlier than that due to the effects of their environment. This is one of the big c hallenges of neural technology how to build an implant that will last for a long time in the body, he says. The cells start ripping apart the implant and wires are rubbing on areas inside the body and you may get a fibrous mass that grows around the implant.The researchers call their devices neural dust. Theyre about the size of a grain of sand and are comprised of a piezoelectric crystal that converts ultrasound vibrations from outside the body into electricity to power a tiny transistor that rests on a part of the brain, a nerve, or muscle fiber.The sensors are unique not only in their size, but also because ultrasound is used both to power the device and communicate measurements. Ultrasound technology is already widely used in the medical field, and ultrasound vibrations can penetrate nearly anywhere in the body, unlike radio waves, Maharbiz says.We can make these tiny, free-floating implants for communicating and recording brain activity and were already doing nerve stimulation with them, he adds. And we can implant them into people and have it last for 20 years or more.But the duties of the neural dust of the future may be much broader in scope, says neuroscience graduate student Ryan Neely, who worked on the project.The original goal of the neural dust project was to imagine the next generation of brain-machine interfaces, and to make it a viable clinical technology, Nelly says. If a paraplegic wants to control a computer or a robotic arm, you would just implant this electrode in the brain and it would last essentially a lifetime.But the devices open the door to communicating all kinds of information about whats happening in a patients body, Maharbiz says.Having access to in-body telemetry has never been possible because there has been no way to put something super-tiny super-deep. But now I can take a speck of nothing and park it next to a nerve or organ, your GI tract, or a muscle, and read out the data, he says.Implants take about a decade to become c ommercialized and receive FDA approval and Maharbiz expects the neural dust to be no different.Once approved, the dust will become vital to many patients lives. Certainly not the kind of dust theyll want to sweep under the rug.Jean Thilmany is an independent writer.We can make these tiny, free-floating implants for communicating and recording brain activity and were already doing nerve stimulation with them.Prof. Michel Maharbiz, University of California Berkeley

Ideas, Formulas and Shortcuts for Occupational Therapist Resume

Ideas, Formulas and Shortcuts for Occupational Therapist Resume Besides state licensure, you might look for certification. Upon passing the exam, people are recognized as certified and has to renew their certifications every 3 years. Licensure All but a couple of states need occupational therapists to be licensed so as to practice. Enrolment occurs before you begin your training course. No matter your degree of work practical expertise, your resume format is critical to making your program stick out. The internet process is an on-line data gathering exercise you will complete yourself, then you might be invited to your face-to-face enrolment meeting. You ought to know that should you not finish the occupational wellness process you wont be permitted on placement and this might jeopardise your continuation on your training course. Publishes content for a worldwide readership on topics linked to physical therapy. If youve completed any particular job, like implemented a new sy stem that reduced the expenditure of the business, include all those in your resume. Research potential employers in order to have a better idea who you might need to work for. This has to be done before enrolment. Their principal purpose is to ascertain what the patient wants and what they should do in order to give them a cozy way of life. OTs may also have to rate the patients living room to identify improvements. Among the new things that weve now provide is trauma counseling. Youre able to come across occupational therapists working with a vast range of people with diverse requirements. Even though youll rely on a number of the very same skills occupational therapists use, you will spend the majority of your time helping patients to correct dysfunctional movements to ease their physical pain. In that instance, you can want to train to be a physical therapist. Our experienced spine therapists will direct you towards full recovery working with the hottest manual therapy methods and exercise programs. Pediatric occupational therapists assist those children that are prone to many disabilities and not able to execute their day-to-day tasks. Instead, use your work history field to talk about your skills and the way they benefitted your prior employers. You will also have to demonstrate empathy in addition to communication, analytical and problem-solving skills. Make sure its updated with all pertinent info and techniques, and ask current connections to introduce you to prospective contacts in the industry you would like a job in. Even as youre leise in training, you should be searching for techniques to receive more experience and expertise. The qualities employers search for include excellent communication, interpersonal and organizational skills and compassion and creativity. This choice depends on your field of study, academic and professional abilities and career program. Instead, think of all of the key phrases and key phrases it is possibl e to include that are relevant to your experience and techniques, and sprinkle them liberally throughout. I think that my prior experience and distinctive skill set is ideal for this work prospect. During interviews its also valuable to speak about why youd be a superior asset for that specific company. Thoughts revolving around what you would like to achieve in your career will lead to the response to the most essential question. Even though most of resumes should offer data in your own work and education experience, as well as your abilities and achievements, there are various strategies to present this info. Just stick to career particular facts. All of it depends I guess on which state you reside in, and where you wish to get the job done. Vocational training enables individuals to acquire their life back on the right track. Help others that are attempting to enter into this area. The entire idea is to assist employees be their finest. This job is extremely rewarding, a s having the ability to help patients enhance their quality of life is an invaluable experience that cant be found in the overwhelming majority of jobs. Helping people to go back to work. Usage of effectual titles ought to be considered. Be aware that you may view the most significant keywords for work by viewing the pages title. No further items will be issued, and youre going to need to pay for any extra uniform. While formatting is critical, it isnt as essential as including keywords that are associated with the position you want, together with the keywords in the job posting. What to Expect From Occupational Therapist Resume? Our resume builder makes it simple to create a well-written resume in a couple of minutes. These omissions may be only the thing which causes you to miss out on your fantasy job. This is able to save you from some key blunders and provide very helpful details. There might be some grammatical errors or spelling mistakes or another fault in the docu ment. Also, it is a good idea to set your licensing and education info in a prominent position for your readers convenience. Additionally it is possible to bookmark this website to you favorite social bookmarking websites. When writing about where you have worked, it is crucial to provide the reader a feeling of what you did through the usage of action statements. In the majority of cases, youre apply to a work online.

Webinar with Gainsights Women Sales + Tech Leaders

Webinar with Gainsights Women Sales + Tech Leaders PowerToFly was proud to partner with Gainsight, one of the fastest growing platforms for Customer Success, to host a remote webinar on Thursday, August 22nd. After answering some questions from PowerToFlys Director of Customer Success Cristina Duke, our panelists dedicated the entire second half of the webinar to answering live and pre-submitted questions from the audience. WATCH THE FULL WEBINAR HEREPanelists from Gainsight includedHayley Jean Farr, Vice President Market DevelopmentKelly DeHart, RVP Customer Account Management Megha Mathur, Director of Business Operations Alka Tandan, Vice President Finance Priyanka Srinivasan, Director, Product MarketingTopics for the webinar includedBreaking Into the IndustryTraining and Keeping Up with TrendsSupporting Your TeamWhen Product Meets SalesWork-Life Integration Gainsights innovative customer-centric technology is driving the future of customer success. The companys Customer Cloud offe rs a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data, that together enable businesses to put the customer at the center of everything they do.Gainsight is hiring Visit their page on PowerToFly to view their open roles including remote and flexible opportunities. Related Articles Around the Web Gainsight, Inc. One of the biggest challenges in almost all industries today is achieving gender parity. Gender diversity provides huge benefits in the workplace. pWhile some industries have made significant advancements in gender diversity, some industries lag further behind... and the construction industry is well-known for being in the latter category. If someone says, construction workers, youll likely picture a group of men in yellow hard hats analyzing an architects plans or laying bricks on top of a scaff old. And men at work signs only help to reinforce this image.pThis stereotype is rooted in reality. When was the last time you actually spotted a woman on a construction site? Or hired a female plumber or carpenter? Your answer is most likely never. In fact, the Bureau of Labor Statisticsreports that only 3.4% of the total of 8.3 million construction employees are women.pBut the construction industry has a lot mora to offer than steel-toed boots and hard hats, and it needs women to help advance the industry in this era of rapid change. Here are 5 reasons why women joining the workforce or looking to make a pivot should consider a career in construction.h21. Fuel Innovation/h2pNot only is diversity the socially and morally right thing to do, but it is also actually an excellent business strategy. pResearch presented in the Harvard Business Reviewshows that diverse teams develop more innovative ideas. This is further supported by a study conducted by Gallupon the performance of gender -diverse teams versus single-gender teams, which found that the difference in backgrounds and perspectives led to better business performance and problem-solving. h22. Capitalize on Demand/h2pThe construction industry is currently experiencing a labor shortage. The industry itself is booming and projected to be one of the fastest-growing industries, with total spending projected to exceed $1.45 trillion in 2023/a. However, most construction companies are unable to meet the rising demand. pAccording to the Associated General Contractors of America/a, more than 80% of contractors are experiencing difficulties filling hourly craft positions that represent the bulk of the construction workforce.pAnd demand isnt limited to individual contributor roles. Given the industry boom, there are a number of open stable and high-paying roles (any project managers out there?) waiting for the right candidateh23. Leadership Opportunities/h2pAccording to the Bureau of Labor Statistics/a, women compose only 7.7% of the total 1 million managerial positions in construction.br/pBut given the highly collaborative nature of construction work, more women in leadership roles would help drive innovation and enhance productivity.Furthermore, as a woman in construction in a leadership position, youd have the unique opportunity to drive change for the industry and make it a more attractive option for other women.h24. High-Income Potential/h2pSalaries for many skilled positions in construction are on the rise, making a construction career a prime choice for women looking for a high-paying job,pThe 2018 Construction Craft Salary Surveyconducted by the National Center for Construction Education and Research revealed that salaries for many skilled craft areas are increasing. Project managers and project supervisors topped the list at $92,523 and $88,355, respectively. The next set of highest-paying jobs include those of combo welders ($71,067), instrumentation technicians ($70,080), pipe welder s ($69,222), power line workers ($68,262) and industrial electricians ($67,269). Of the 32 categories of workers in the survey, 19 positions earned an average salary of $60,000 or higher.h25. Sense of accomplishment/h2p The construction industry can give employees a unique sense of achievement. Yes, the job is stressful and the work can be demanding, but nothing beats the feeling of being able to build something from the ground up. pHow many professionals in other industries can point at a school, a hospital, or a skyscraper and say I helped build that?pThe construction industry has a long way to go in combating gender bias and supporting women in the workforce, but given the current demand for workers, theres no better time to pick up a sledgehammer (figurative or literal) and smash the gender stereotypes plaguing the construction industry.